What Does A Web Development Agency Do?

Are you thinking of hiring a web development agency? Here’s some specifics on how a good web development agency can help your business grow.

Are you wondering if you need to hire a web development agency or a web design agency? These are technically two different fields in the digital world. In this guide, we’ll tell you what web developers can do for your company as well as how they differ from web designers. We’ll also give you tips on how to find the right professionals to build the website of your dreams!  

Web Development: The Basics 

Web development agencies focuses on the functionality of a website, making them responsible for the usability of your site. This basically means that a web design agency creates what you see, and a web developer makes it useable. To do so, developers work with different coding languages to create an interactive website.

They program, or write code to structure the back end of your website using a text editor. Web developers can build brand new sites and work long term with companies that are constantly updating their website’s content. Consistent work with web development agencies allows companies to keep an updated, usable website without having to learn to code themselves.  

Web Designers vs. Web Developers

While a web designer creates the look and feel, a web developer works to handle the applications and functions. Designers will create certain styles, graphics, and layouts that website visitors interact with to create an aesthetically pleasing experience. The programming that developers use allows website visitors to click these visuals in order to navigate the site from page to page.  

Working with a Web Development Agency

Web development is a broad term that encompasses a number of different roles and skillsets. When working with a web development agency, it’s important to know what you’re building towards. You should have clearly set project requirements to find an agency that will be able to carry out your goals.

Doing this will give you a clear method to narrow down the choices of prospective agencies. You want to define what your overall website goals are and how they are directly correlated to your overall business goals. For example, these goals could be brand awareness, lead generation, or increasing online sales.

Make A Plan

You can work with developers to create a roadmap to outline the project. Include your goals, certain specifications, features, and technical details that will go into creating the final product. Additionally, a roadmap will allow for a better time estimate and will let you know what resources the team needs from you in order to complete the project.

You may also consider drafting up a basic framework you have in mind for your website. You can pinpoint what features you want to be incorporated into your project without needing to be too technical or complicated. The web developer can get a sense of what you want to accomplish with your website and carry them out with their own expertise.  

What to Look for When Choosing a Web Development Agency

If you’re looking for a web development agency, there are some key things you should keep an eye out for.

Narrow down your options and look at the company’s own website to determine if they’re the right fit for you. If the company has a well-designed and developed site, it can act as a reflection of their work.

Look a the style of the site, the functionality, and how modern the aesthetic and user experience is. If the company did not go the extra mile with their own website, there is a good chance they won’t go the extra mile for yours. Additionally, look to see if there is a portfolio of the developer’s previous work on their site.

Case studies can be a great tool for seeing the developer’s process and how they achieve their clients’ goals. They can give you an idea of their work experience and whether they could carry out your website goals. While the technical side of the web developing agency should be prioritized, soft skills should as well.  

Clear Communication Is Key

You will be working closely with the agency to carry out a website that reflects your brand accurately and effectively. For this reason, you should work with a company that displays great communication and collaboration skills. This is especially so if you plan to work with an agency over an extended period of time, allowing you to make changes and updates to your website on a consistent basis.

The ease and clarity of communication with the team will allow for a smooth project management process. Consider calling the agency or having a meeting with them to get an idea of how they work together as a team as well as how often they communicate with their clients. Doing so will allow you to see if the team is able to fulfill your website goals.  

Work With a Web Development Agency Today

If you’re hoping to create and update a professional, functional, and visually appealing website, working with an expert web development agency is the way to go.

Consider a solution like ours. Web designers and developers work together within our agency to create a seamless and unified website that checks off all the boxes you’re looking for and more. Explore our site to learn more about us and get in contact with us today.

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